As a massage spa owner, or masseuse, you already know the myriad benefits of massage. Your clients, however, may not be aware of the powerful healing effects of a massage. A massage can help ease the ache of arthritic joints, assuage the throb of a muscle spasm, or balance the mind. Do your clients know that massage has been used as a healing tool for thousands of years? Body Sense magazine reported that 80 to 90 percent of disease is stress related. Stress has been linked to sleep disorders, mood disorders, and it can suppress the immune system, making the human body more susceptible to disease and cancer. Dr. Leena Guptha of the American Massage Therapy Association said, “Massage is no longer just a stress relief modality. People are seeking it as a preventative medicine for their health and wellness.” If your massage spa only offers the basic massages—Shiatsu, deep tissue, or Swedish—you are losing out on clients who want an alternative medicine approach to healing. AmeriMerchant can provide funding for your small business and help you add these ancient yet trendy massages to your list of services:
- Hot stone massage: This technique involves heating smooth, flat basalt stones which are rich in iron, allowing them to hold heat. Once the stones are heated they are placed on specific points on the back, palms, or in-between toes. The heat from the stone warms and relaxes the muscle, allowing the therapist to penetrate the muscle deeper without using a lot of pressure. Sometimes, cool marbles will be used in conjunction with the hot stones to relieve inflammation. Once the stones have cooled, they are then rolled over the back, legs, arms, and hands to relax the client and improve circulation. This massage technique is well suited to people who are suffering from anxiety, chronic back pain, insomnia, and depression.
- Lymphatic massage: Many clients do not realize the importance of their lymphatic drainage system. If there is a blockage in the system it can cause minor aches and pains, low energy, or increased susceptibility to colds and flu. Lymphatic massage uses a light stroke and compression to gently coax excess lymph out the lymph vessels to the lymph nodes to the lymph ducts and into the cardiovascular system. Therapists should use rhythmic circular motions and less than nine ounces of pressure per square inch. If you are a massage spa owner, make sure your lymphatic massage specialist has received certification.
- Pre/post natal massage: A mother’s body undergoes many changes during and after pregnancy. Mood imbalance, nausea, poor circulation, and severe lower back pain are all common occurrences before childbirth. A prenatal massage will address both skeletal and circulatory changes brought on by hormone shifts during pregnancy. When massage therapy is integrated into prenatal care hormones such as norepinephrine and cortisol (stress inducing hormones) were reduced and dopamine and serotonin (stress reducing hormones) were increased. According to AmericanPregancy.org these hormone changes have been linked to fewer complications during birth and fewer instances of newborn complications. Your pregnant client can receive this massage while lying on her side, propped up with pillows, on her stomach while utilizing a specially designed maternity cushioning system, or in a semi-reclining position assisted by pillows. Post-natal massage involves similar techniques but will focus on firming the stomach muscles, relieving headaches, and reducing water retention after birth.
- Champisage: This massage technique originated in India over 4,000 years ago and focuses on the scalp, neck, eyes, ears, face, upper back, and arms. Champisage is often used to alleviate pain for migraine sufferers. The massage is even purported to prevent attacks by increasing serotonin levels. Because this massage is so deep, it is not recommended for people currently suffering from a migraine. Champisage works by focusing all the attention to the extreme upper body, promoting blood flow to the brain and face while relaxing the neck. This technique releases natural endorphins and lowers the pulse, calming the mind and body.
As a massage therapist, or massage spa owner, you spend your life easing other people’s tensions. Now let AmeriMerchant help you to relax with a Merchant Cash Advance. Financing small businesses is tough, and difficult to know who to turn to for help. Expanding your massage spa to include new products or therapists takes time and money. AmeriMerchant has 10 years of experience working with many spa owners, offering fast cash solutions for their business. AmeriMerchant knows that every business is unique with different working capital needs. If your massage spa needs a Merchant Cash Advance, AmeriMerchant can help. For more information on cash advances contact our East Coast representatives at 1-800-267-3790 or our West Coast representatives at 1-877-279-7199. Or visit us online at www.AmeriMerchant.com.