Mark Twain once said that “Denial ain’t just a river in Egypt.” Well, small business owners, there’s no denying it now: The holidays are here, but don’t panic. This time of year is potentially the most profitable period for small businesses, and now is the time to take advantage of what lies ahead while also having some fun. It doesn’t all have to be “work.” The holidays give you a chance to branch out and be creative, and who doesn’t want that? Mark Twain sure would.
Instead of just lying back and being the watcher, you should be the DOER this holiday season. To help, we’ve put together the following tips:
- Deck the hal…er, social media platforms: The easiest and most affordable way to get festive is to holiday-ize your social media pages. A simple way to start is to add some holiday flair to your logo. Hiring a graphic designer to put a little spin on your logo wouldn’t be too expensive, and you could even recycle the logo every year.
- Send a card: You’re always sending out emails and direct mail in order to make a customer act on something, whether it’s buying a product, taking a survey or even visiting your website. With the holidays here, instead try sending something without any call to actions, but just a simple Thank You. Whether it’s thanking them for their business or just wishing them happy holidays, this can go a long way in strengthening brand loyalty. Of course, this doesn’t mean you should skimp on your holiday marketing!
- Promotions, giveaways, promotions and…more giveaways: The holidays are always deal-crazy. Customers are constantly on the lookout for what’s on sale and where they can get the most bang for their buck. See where we’re getting at? Your business should be doing everything it can to offer competitive pricing over the holidays in order to reel in more customers and get that foot traffic up.
- Give back and say thanks: The holidays are a very charitable time of year and this is an opportunity for your business to reach out and give back to the community. Small businesses are often pillars in the community, and running charity drives during the holiday season will help your small business set an example and will pay-off in the long run.
These are just some easy ideas to help you push through the holidays. We hope you find these helpful and that you have a successful and prosperous season!