Stuck In a Rut? How to Avoid Groundhog Day At Your Business

Stuck in a business rut? It happens.

Look, we all know the saying: “The definition of insanity is doing the same thing over and over again, but expecting different results.”

And yes, this applies to you too, small business owners. It’s easy to get caught up in the same routine, day in and day out. And this is okay…sometimes. But you won’t get to where you want to be if you don’t take a look around at your business and make some changes along the way. When things aren’t going your way, it’s easy to get disillusioned as a business owner, which is why you may need to do some things differently to get out of your rut.

In the movie “Groundhog Day,” Bill Murray’s character gets stuck in a time-warp on February 2nd (Groundhog Day), and isn’t able to escape until he completely changes who he is as a person. And while you probably don’t need to make any drastic changes, you may benefit from putting some things in perspective while making some smaller changes along the way.

Here are some tips for small business owners who are stuck in a rut:

Ask yourself “Why?”

Why do you own a business? Why do you show up to work every day? Why do you care about what you do? These questions may help you get a better perspective on why you’re doing what you’re doing.  Think about what drove you to initially start your business in the first place. Was it love for the product or service? Wanting to be your own boss? Being in control? Wanting to do something for your community? This may help you rediscover your passion for being a small business owner.

Focus on the good

Don’t fall into the “What does it all mean?” trap. You’re not Don Draper. You’re a small business owner. You should take a moment and look at all that you’ve done, not what you haven’t done. By putting more focus into everything you’ve accomplished thus far, it may renew some perspective for yourself. Perhaps you haven’t been making the progress you’ve wanted to in the last six months, but that doesn’t mean you haven’t made any progress at all.

Turn and face the strange (Ch-ch-changes)

Consider this our daily hat-tip to David Bowie (RIP). Nothing can scare a business owner more than making changes, but sometimes you gotta do what you gotta do. Look, it doesn’t have to be a big change like rebranding, changing your logo, or introducing a new product. It can be something more simple like redecorating the interior. You may find yourself reinvigorated walking into a new environment everyday instead of the same old one.

Partner with a charity

Has your small business ever worked with a charity before? If not, this is something you should consider whether in a business rut or not. Charity drives have the tendency to drive life into a small business because it not only does something nice for the community but it can also bring employees together and take everyone out of their comfort zone.

Convinced yet? Don’t let Groundhog Day affect your small business. Switch things up!