Want to lure younger customers to your business? Then you may want to get on Snapchat.
As if you need another social media platform to worry about, right? But Snapchat has quickly risen to become an influential and powerful player in social media, especially in millennials. Currently 71% of Snapchat’s user base is under the age of 34, and with 100 million daily active users and 400 million snaps per day and 400 million snaps per day, it’s a force to be reckoned with.
What is Snapchat?
Snapchat is a social media platform with a focus on photo sharing. The catch? The photos disappear after a certain point. When you send a Snap directly to a friend, it disappears after they view it. When you add it to your “Snap Story”, it disappears after 24 hours.
Snaps can be taken in photo or video form, and you can add things like captions and emojis to either.
We understand that as a small business owner it’s easy to get overwhelmed with social media. But with the millennial age group becoming such a valuable demographic for small business owners, it may be worth your while to get on Snapchat.
So what are some ways your small business can use Snapchat? We’ve broken it down:
Go behind the scenes: One thing small businesses use Snapchat for is taking users behind the scenes at and showing the method to their madness. For instance, let’s say you own a restaurant or a bar. You can take a Snapchat showing a particular dish or drink being made. Or, if you own a bakery or ice cream shop, you can do something similar with the treats that you serve to customers. This enables your business to show a little transparency with customers…so long as you’re not giving away any secret recipes.
Live events: Snapchat is great for events because it can give an audience access to a real-time stream. Whether it’s a product launch, trade-show or some one-off event like a holiday party, Snapchat can provide your audience a unique perspective of what’s going on. With Facebook Livestream getting more popular, this may be the best way to go about something like this in the future. But for now, Snapchat is the way to go.
Contests/promotions: Who doesn’t love a giveaway? Giveaways, sales, contests etc. are great ways to keep your followers coming back for more. A good example of using Snapchat for contests is to offer a promo code or discount to those who take a Snapchat using your product. This could range anywhere from someone take a pic of them eating one of your dishes or using something at home that they bought at your retail store. The possibilities, as they say, are endless.
Snapchat offers a way for your small business to connect with users in a more natural and authentic way, something that Facebook and Twitter can’t always deliver. It may be time for you to hop on the Snapchat bandwagon, after all.