instagram small business

Everything You Need to Know About Instagram’s Newest Small Business Tool

There’s a newer, easier way to market your small business now that Instagram has implemented tools to help you promote your business.

I know what you’re thinking: “I have Facebook, isn’t that enough?”

Well, as the times continue to change, different target audiences begin to settle for their favorite social media channel—and especially if you are looking to attract millennials, then you’re in the right place.

What is Instagram and what is this new “tool” I’ve been hearing so much about?

Currently, Instagram is one of the hippest social media outlets in the world. It serves as a place to post pictures and 15-second videos to share with your friends; however, marketing on this app has been quite tricky, until now. The Facebook-owned company added several features to their newly-redesigned application to accommodate business profiles, analyze post performance, and make it easier for prospective customers to contact you. You are able to understand what resonates best with your target audience and they will be attracted to your easy-to-use profile. All you need is a Facebook page for your business and you are good to go.

Well, how will this benefit me and my small business?

There are 400 million users on Instagram and 60% of them say they are made aware of different products on the app. Creating an account might not be such a bad idea if you’re looking to start branding. You will also probably start expanding your demographic, as younger people tend to be on Instagram more than adults.

Is it hard to use?

Instagram is no harder to use than Facebook, Twitter, or LinkedIn, so don’t worry. Just have your business’s Facebook page connect to your new Instagram business profile and you’re all set. Not to mention, it won’t be such an ordeal for your customers to contact you (they are able to text, email, or call you).

How much money do I have to spend for this business profile?

Absolutely nothing! Of course there are in-app purchases in case you want to sponsor an ad for a small amount of money, but to create the account, no payment is required.

More than 200,000 businesses are using Instagram for product/service promotion and are rapidly succeeding. Hop on the band wagon and join Instagram today.