A big problem small businesses run into with content marketing is doing it correctly. According to the Content Marketing Institute, around 76% of marketers use content marketing, but only 37% say their strategy is effective. As a small business owner, you’re already crunched for time as it is, and there’s no use in deploying a content strategy that isn’t working. So what can small business owners like you do?
Our infographic below breaks down 5 ways you can effectively use content marketing at your small business.