Category Archives: Small Business Tips

Oct 2016

Make the Most of Halloween 2016


It’s nearly that time of year again when you can expect a knock on the door from a few of your neighbors disguised as little monsters or ghouls. Yep, it’s Halloween.Halloween is now the third biggest holiday of the year, after Christmas and Thanksgiving, and not only this, it’s also the start of a fabulous two months for business owners, where consumer spending drastically increases.

Jun 2016

5 Ways Your Small Business Can Use Content Marketing

small business marketing

How can small businesses use content marketing to their advantage? We know you’re busy, and it may seem daunting, but content marketing is extremely important. And it isn’t too hard, we promise. Here are 5 tips for small business owners who want to get in on the content marketing game.

May 2016

Capify U: What is Zero-based Budgeting?

zero-based budgeting

While most small businesses stick to traditional budgeting methods, those in need of a shakeup may benefit from zero-based budgeting. But what is zero-based budgeting, exactly? We break it down for you here.

May 2016

Five Super Easy Marketing Tips for New Coffee Shops

coffee shop business plan

New to the coffee shop game? Don’t worry, we’ve got your back. Marketing doesn’t have to be hard, and it can be easy, too. Check out our tips on how to more effectively market your coffee shop and engage with more customers.

May 2016

Capify U: Understanding Revenue, Profit and Cash Flow

cash flow

What’s the best method for measuring small business success? We break down the differences between revenue, profit and cash flow and how each can tell a different story in relation to your business.

May 2016

Starting a Bakery? Here’s Half a Dozen Tips for New Owners

starting a bakery

The bakery business is tough. Real tough. With longer hours than most small businesses, bakery owners don’t always have time for things like marketing and spreading brand awareness. But don’t worry, we put some easy tips together for you so you can get the ball rolling.