St. Patrick’s Day is just less than a month away and many small business are going to be feeling the luck of the Irish of this year. And if they’re not, they’re going to want to.
Last year, an estimated 127 million Americans spent close to $4.6 billion, meaning that no matter what your nationality is, it doesn’t matter: On St. Patrick’s Day, everybody’s Irish.
With so many of us spending cash on St. Patty’s Day, how can you take advantage of the holiday and bring in more customers to your business? Here are a few ideas to turn this fun holiday into a profitable one:
Run a special promotion
This much is obvious: Anytime you’re celebrating a holiday at your business, you need to give people a reason to come, and there’s a lot of ways to do this. The main thing to keep in mind is to think about how to hit potential customers where it matters the most to them so they have the extra incentive to enter your business. Take discounts, for example. Discounts work because they accomplish your biggest hurdle: getting customers to walk in. There’s a lot of things you can do with discounts, especially during St. Patrick’s Day. For example, you can offer a “green” discount for anyone wearing green, or a special discount on items that are green.
Smells like St. Patty’s Day spirit
For holiday promotions, your business is always going to have to dress up and decorate. Otherwise, how would people get into the spirit? You wouldn’t celebrate Halloween with zero decorations, would you?
For St. Patrick’s Day, make sure to deck the halls with green. Lots of green. You should also encourage employees to wear green, too. Finish it all off with hanging green streamers and other St. Patrick’s Day related items around your business such as shamrocks and a pot o’ gold.
Throw a party
At the end of the day, this is what St. Patrick’s Day is to most people: A giant party. So why not get in on the action? We’re not advising you to throw a college-level party, but a little refreshments and Irish music might do the trick for those looking for a classic St. Patrick’s Day experience. Just be careful when it comes to serving alcohol. In fact, non-alcoholic green beer is the safest way to green-ify your refreshment offerings.
Spread the word
Marketers love St. Patrick’s Day because it offers a great outlet for creativity that other holidays lack. Regardless of your industry, social media marketing is the simplest and least expensive way to get the word out about your St. Patrick’s Day celebration. Be sure to create holiday-themed content in the form of blogs, newsletters, images and videos (if you can) and share everything on your social media platforms. The buzz this type of campaign can create is priceless, so be smart and, more importantly, timely with your content.
Have questions? Need extra financing for St. Patrick’s Day or just for every day business use? Contact us today!